1. Where were you born and raised; current city; family hobbies; past business highlights.
I was born and raised in the UK and am a proud mum to two incredible boys, Finn (17) and Elliott (14). They are my best friends in the entire world and have shaped so much of who I am, from how I manage my time to how intentional I am about the life I’m building. Professionally, I’ve spent over ten years in PR and consumer marketing, working with premium and luxury brands across beauty, wellness, lifestyle and travel. Storytelling, meaningful connections, and building communities have always been at the heart of what I do. Outside of work, travel is my biggest passion! Discovering new destinations, beautiful hotels, delicious food and unforgettable experiences. I also focus on personal development, wellness and creating a life that feels aligned, calm and intentional rather than rushed.
2. How have you grown or personally developed since joining PlanNet?
Looking back to when I first joined PlanNet just under three years ago, I can honestly say I’m a different person, in the best way. Being part of this incredible company has transformed my mindset, introduced me to a business model that is genuinely life-changing, and shown me how passive income can be built in a sustainable, rewarding way. I’ve grown so much in confidence, stepped outside my comfort zone and discovered a flexible way of working that truly works for me. On a personal level, I’ve learned to trust myself more, to believe in my experience, knowledge and ability to create something meaningful without burning out. I’ve also learned the real power of consistency and focusing on sustainable growth.
3. What drives you; what motivates you?
Freedom, in every sense. Time freedom, financial freedom, location freedom and mental space. I’m motivated by creating a life that allows me to be fully present for my children, while still feeling creatively and intellectually fulfilled. I’m equally driven by helping others see what’s possible, especially women who may feel stuck, time-poor or unsure how to create more without sacrificing everything else. Watching women in my team be able to quit one of their jobs and give themselves more time, grow in confidence and self belief, or even take more vacations or travel more frequently and luxuriously - these are all factors that bring me so much joy. Ultimately, seeing people change their circumstances is what drives me every day. It pushes me to continue building something that is far greater than myself.
4. Who would you consider a role model and why?
As women I think we are natural multi-taskers! We keep the plates spinning and oftentimes have all been through moments where we didn't realise our own inner strength, and still show up. My mum, grandmothers and many women in my family have the most incredible work ethic I've ever seen, combined with selflessness, love and the time and kindness they show others. I'm inspired by women who are fearless, take risks and have a strong sense of identity. As an introvert, I also admire those who build quietly but powerfully, creating real impact without needing constant validation. Women who balance ambition with grace, who play the long game and who show that success doesn't have to come at the expense of integrity or wellbeing. Entrepreneurs who have successfully blended lifestyle, income and authenticity also inspire me, proving that you can have all three, without compromise. These are the women whose journeys remind me what’s possible and push me to raise my own bar every day.
5. The three words that describe me best are:
Driven, Intuitive and Guided.
6. If you had some sound advice to give to anyone what would it be?
Don’t rush the process, and never underestimate your own potential. True success comes from consistency, not perfection. Focus on building something that genuinely supports your life, rather than something that only looks impressive from the outside but drains you behind the scenes. Always stay in your own lane - be inspired by others, but resist the urge to compare. Everyone's journey is unique, with its own peaks, troughs and timing for growth. Trust your rhythm, embrace your own pace and know that you will bloom exactly when you are meant to.
7. What does your life look like five years from now?
Five years from now, I see a life with more space - financially, mentally and emotionally. A thriving travel business generating residual income, the freedom to travel more frequently and intentionally and the flexibility to choose how and when I work. I see myself mentoring others, continuing to build community, and living a life that feels calm, abundant and aligned, not rushed, reactive or out of balance. Most importantly, I see myself present, healthy and loving every moment of the journey.